Tools Used: Photoshop

Little Raven Bookstore is a small, local bookstore that occasionally hosts book fairs for reading enthusiasts. They believe in hiring local artists to create limited-edition book covers for book fairs. Their goal is to encourage readers to shop with small businesses instead of chain stores.

The client is hosting a book fair called the “Little Horrors Book Fair.” Their goal is to bring in new customers and increase awareness for their store. Their target audience for this book fair is horror enthusiasts in their late teens to their late 20s. The unsettling, yet fun inkblots and bold fonts would appeal well to a younger audience. The limited covers would appeal to collectors and encourage sales.